Meal Kit Brand Purple Carrot Launches Frozen Vegan Bowls Made with Gardein at Whole Foods


Today, vegan meal kit subscription brand Purple Carrot launched a line of single-serve frozen meals at most Whole Foods Market locations nationwide. Purple Carrot worked with Conagra Brands, the parent company of vegan brand Gardein , to develop the new bowl meals which are available for a suggested retail price of $5.29 each in four flavors: Maple Chipotle Veggie, Sweet Corn Elote, Fiesta Pepper, and Plant-Based Meatball Marinara—the last two of which are made with Gardein Beefless Ground and Meatless Meatballs, respectively.  “As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” Purple Carrot Founder and CEO Andy Levitt said. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”
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