Puerto Rico Gets Its First Online Vegan Supermarket


Online retailer V-Market recently launched as the first vegan supermarket in Puerto Rico. The concept was developed by couple Christian Santarrosa and Jodelis Nieves and offers customers a variety of vegan foods, including big brands such as Silk , Violife , and Tofurky , local produce and products, along with home cleaning goods. The couple has been vegan for five years and V-Market has been in development for two of those years.  “We’re the first supermarket in Puerto Rico whose merchandise is fully plant-based without animal ingredients,” Santarrosa said. “Unlike vegan health foods, V-Market focuses on food, not supplements. The idea is for the consumer to acquire all the products they find in a traditional supermarket, but free of cruelty and ingredients of animal origin, and with a ‘next day’ delivery service to the entire island.” As the COVID-19 pandemic continues, businesses that operate virtually are continuing to grow, including VEDGEco. , a Hawaii-based wholesaler of vegan products—which operates similar to Costco—that recently began serving the lower 48 states .
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